A new brand identity for renowned British milliner Yvette Jelfs.
I was asked by Yvette to help her identify areas of improvement across all brands communications. The existing hand drawn logo, brash colour palette and core messaging did not convey the credentials of her product or service. By honing a single-minded message, refining the logo and introducing a neutral colour palette we evolved the identity and helped position the brand as traditional craftsmanship with modern innovation.
Client: Noble Headwear Ltd
Role: Strategy, Design & Art Direction
Disciplines: Identity / Website / Print