A connected signage system designed to highlight a mutually beneficial partnership for good.
I worked with Whizz-Kidz to create a signage system to engage NCP customers with their brand as well as showcasing NCP’s commitment to improving the experience of disabled people. The campaign tagline captured the essence of the partnership with two punchy statements communicating each component of the partnership so the customers could take information with them, even at a glance.
All signage was created to meet the dimensions of NCP's way marker system. This allowed us to connect with signage on each floor and in disabled parking bays to give the maximum exposure. As every NCP carpark environment was different we developed a catalogue of touchpoints including display panels, window vinyls and banner artwork, which meant each site could activate what they wanted, based on the space and budget they had available.
Role: Strategy & Design