An Identity and packaging for a new hard shell protective product.
I worked with the team at Take|Case to create a new identity and optimise the design of their original hard shell product. The product was of a much higher standard than anything on the market. So, we adopted a minimal visual style to help communicate the quality credentials and gain stand out from competitors. A simple mark was created with typography either side of a line to represent the opening of a protective shell.
A bold but classic colour palette and rounded corners across the product, identity and communication materials helped soften any interaction, making the brand approachable and fun.
Take|Case is now the best selling 3DS game case on Amazon, with over 645 reviews and a 5 star rating.
Role: Design & Art Direction
Disciplines: Identity / Packaging / Product Design