Creating a retail promotion to help launch a new series launch of Robson Green's Australian Adventure, on Quest.
To support and amplify Quest’s new show launch, Robson Green’s Australian Adventure, i helped develop a promotional partnership concept to ‘Win Your Own Australian Adventure” with with national retailer, Jewson. I then helped the brands develop a co-created theme which could be rolled out across multiple in-store touch points. By subtly merging the gritty style of the outback programming with the cleaner vector-based templates supplied by Jewson, we created a look which had stand out, equally represented both brands and met the in-store guidelines. Further campaign information was delivered to customers in the form of a postcard designed to look like it was sent from Australia by Robson Green, with every purchase.
The partnership reached an audience of over 3.8M, generated a media value of over £117,000 and delivered a ROI of 4:1. The show performed 7% higher than the same slot, yr on yr.
Client: Quest (UKTV)
Role: Strategy & Design
Disciplines: Promotional / Marketing Materials