Creating a retail promotion to help launch the new series of Combat Dealers, on Quest.
After the success of the 'Robson Green's Australian Adventure Promotion', I was asked to help develop another promotion running across 575 Jewson stores, to launch the new series of Combat Dealers. I developed a prize package, visual theme and multiple in-store touch points which helped amplify the show’s key themes of trading, auction and treasure discovery.
The partnership reached an audience of over 5.5M, generated a media value of over £151,000 and delivered a ROI of 4:1. The competition received over 11,000 competition entries (+22% YoY)
Client: Quest (UKTV)
Role: Strategy & Design
Disciplines: Promotional / Marketing Materials