Definitive Studio the freelance creative platform of Finlay Hogg. Over the past 10 years, he's worked with businesses across multiple sectors, from start-ups to global brands - providing them with creative direction and design to create effective brand communication.

Finlay Hogg


I'm Finlay, a freelance Creative living and working in London. I've been lucky enough to work with some great businesses - from start-ups to global brands - providing them with creative direction and design to produce effective and coherent brand communication.

I work across a range of projects, from the creation of brand identities through to art direction and by using design led thinking along with a collaborative approach I help brands solve problems.

Over the past 10 years I've worked to shape products, design new services, train marketing teams and help brands' employees unlock their creative potential.



I graduated from Duncan of Jordanstone (Dundee, Scotland) in 2006 and have worked in the creative industry ever since.

For the past few years, I've been the Creative Director at Mediator, a London based Marketing Agency that specialises in creating brand partnerships. 

Whilst there I developed creative concepts and strategies, collaborative marketing campaigns, workshops and design solutions for brands such as Netflix, Meantime Brewing Company, UKTV, Now TV, Jukin Media, Perfetti Van Melle, Arcadia Group and British Airways.



I can work in a freelance capacity, as part of an in-house team to help crack briefs, bring ideas to life and deliver design visuals, or as a stand alone studio building a team from trusted collaborators to meet any creative challenge.

Both ways of working are agile and cost-effective as you only pay for the people you need on a project by project basis.

The clients I work with are always part of my creative process from the start. We work together to uncover human insights, unlock new ideas and shape effective creative solutions.



If you’d like to discuss a potential project or would like to know more about what I can do for you, feel free to get in touch.
+44 (0) 6814 406 485
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