A white paper project designed to change industry perceptions of Partnership Marketing.
White papers can often be complex and information heavy documents. However, this was exactly what we needed to avoid, as this white paper was designed to change perceptions of the industry and get more people to understand the effectiveness of partnership marketing. Using white space, bold colour coded sections and inspiring campaign imagery, we created a printed brochure which was easy to scan, with pull out statements from industry experts.
Client: Partnership Panel
Disciplines: Marketing materials