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Mentos Me & You

An on-pack loyalty programme created for one of the world biggest confectionery brands.

 
 

An on-pack loyalty programme created for one of the world's biggest confectionery brands.

 
 
 
 

I was asked to help develop a concept for a new Mentos loyalty programme designed to drive frequency of purchase. Building on the 'who says no to a Mentos' positioning, I worked with my team to develop the Mentos 'Me & You' campaign. The idea being people could share more than just a Mentos by giving them the chance to treat a friend with every pack purchased.

 
 
Mentos Promotional Packs
 
 

I was tasked to bring the idea to life with an unique campaign identity which could work on-pack. There were extreme restrictions to the space available on single rolls so we used a Mentos sweet shape to create a succinct lock-up with an icon of two Mentos people, typography from the master logo to help with recognition and a simple tagline to create the most minimal expression for the campaign.

 
 
Mentos Me & You Desktop
 
 

I worked alongside a development team to plan the user journey and wireframe the website. Working the site up into a prototype and styling each page in line with the look and feel of the campaign identity.

 
 


Client: Perfetti Van Melle
Role: Strategy & Design
Disciplines: Loyalty / Naming / Identity / Website