Dave's Man Chair

To raise awareness of brand new Dave content, we developed Dave’s Man Chair' - the ultimate respite area for male shoppers. Dave's Man Chair - the ultimate respite area for male shoppers.


To raise awareness of new content on TV channel Dave, we created the ultimate respite area for male shoppers.


I lead a team to create an interactive chair which allowed people to engage with brand new Dave content. Working alongside Engage Works we kitted out a Chesterfield Armchair with speakers and an integrated tablet housed in the gold frame from Dave's on-air identity.


Each chair was distributed across the UK to Burton Menswear stores and they promoted the campaign across all channels including window displays, POS kits and social.


The specially designed app contained exclusive new content previews, competitions, quizzes and podcasts which fully immersed customers in the Dave brand experience.


To ensure the client got maximum value from these incredible chairs, we re-skinned the app with a christmas theme to create 'Dave's Witty Santa'. A pop-up christmas wrapping station was created, providing Lakeside customers with a useful service as well as somewhere to sit and enjoy Dave content whilst they waited.


Client: Dave (UKTV)
Role: Strategy, Design & Art Direction
Chair Production: Engage Works
App development: Gareth Hallberg
Disciplines: Experiential / Campaign Identity / App Design