Dave's Man Chair

To raise awareness of brand new Dave content, we developed Dave’s Man Chair' - the ultimate respite area for male shoppers. Dave's Man Chair - the ultimate respite area for male shoppers.


The ultimate respite area for male shoppers.


I was asked to help create a 'man chair' which allowed people to engage with brand new Dave content. Working alongside Engage Works we created a Chesterfield Armchair with an integrated tablet housed in a Dave branded gold frame.


Each chair was distributed across the UK to Burton Menswear stores. The specially designed app contained exclusive new content previews, competitions, quizzes and podcasts which fully immersed customers in the Dave brand experience.


To ensure the client got maximum value from these incredible chairs, we re-skinned the app with a christmas theme to create 'Dave's Witty Santa'. A pop-up christmas wrapping station was created, providing Lakeside customers with a useful service as well as somewhere to sit and enjoy Dave content whilst they waited.


Client: Dave (UKTV)
Role: Strategy, Design & Art Direction
Disciplines: Experiential / Campaign Identity / App Design