Sweetening up the British Street food scene with an Identity for a retro street food truck serving delicious Crème Brûlée.
I worked with the owners of a retro Renault Estafette 800 to help them create the UK's first Crème Brûlée van. The biggest decision they faced was what colour to spray the vehicle, so I set up a tool which allowed them to play with colour combinations for the roof and body on a real van. Once that decision was met, a set of guidelines and creative assets were created, which provided clear creative and strategic guidance, allowing them to take a hands on approach with creating their vision.
Client: The Crema Caravan
Role: Strategy & Design
Disciplines: Brand Identity