Using Partnerships To Take Your Content Marketing To The Next Level
‘Appy’ Customers - A First Hand Loyalty Platform Experience
56% of marketers believe content marketing improves engagement (Source IBM Digital Experience Survey) and in 2017, content will play an even more significant role in businesses marketing strategies.
Craft Beer Partnerships – The Smart Way To Tell Brand Stories
Customer’s expectations of products and services has never been more demanding than in the current market. Offered at a fair price, and using reliable platforms that are user friendly, is just the start of the process.
Stand out from the crowd: innovating on-pack promotions
Many craft breweries have realised the benefits of partnership marketing. By aligning with brands who share their values and who people already know and trust, they can gain exposure and promote their character to a relevant audience.
Nurture Creativity to Fuel Innovation
Packaging today has to stand out on shelf and encourage consumer interaction. No matter how eye-catching, graphics alone often don’t make the impact needed.
An Artist Collaboration Could Make Your Brand More Compelling
In many companies, the terms ‘creativity’ and ‘innovation’ are still thrown about without much thought to what they actually mean. Creativity is defined as the ability to produce new and unique ideas. Innovation, put simply, is developing creativity into something useful and practical.
There’s been an explosion of ‘Brand x Artist’ collaborations over the past decade or so. From limited editions sneakers to cookware; brands are working with creatives to co-create products and experiences that are more compelling for consumers.